Total cost of ownership and customer value in business markets

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Bibliographische Detailangaben
Veröffentlicht in:	Creating and managing superior customer value
1. Verfasser:	Herrera Piscopo, Gabriela (VerfasserIn)
Weitere Verfasser:	Johnston, Wesley J. (VerfasserIn), Bellenger, Dan N. (VerfasserIn)
Format:	UnknownFormat
Sprache:	eng
Veröffentlicht:	2009
Schlagworte:	Lebenszykluskosten > Kundenwert > B-to-B-Marketing > Aufsatz im Buch
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Linking customer value to customer share in business relationships	2009	Ulaga, Wolfgang
Customer value : theory, research, and practice	2009	Woodside, Arch G.
Final customers' value in business networks	2009	Henneberg, Stephan
Total cost of ownership and customer value in business markets	2009	Herrera Piscopo, Gabriela
Functions, trust, and value in business relationships	2009	Ritter, Thomas
Competence-based value framing for business-to-business customers	2009	Golfetto, Francesca
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Configurations and control of resource interfaces in industrial networks	2009	Baraldi, Enrico
Value delivery and value-based pricing in industrial markets	2009	Hinterhuber, Andreas