Estimating asymmetric advertising response an application to U.S. nonalcoholic beverage demand

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Bibliographische Detailangaben
Veröffentlicht in:Journal of agricultural and applied economics
1. Verfasser: Zheng, Yuqing (VerfasserIn)
Weitere Verfasser: Kaiser, Harry M. (VerfasserIn)
Format: UnknownFormat
Sprache:eng
Veröffentlicht: 2008
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Alkoholfreies Getränk > Werbewirkung > USA > Aufsatz in Zeitschrift
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