Marketing agencies, media experts and sales agents helping competitive firms improve the effectiveness of marketing

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Bibliographische Detailangaben
Veröffentlicht in:International journal of research in marketing
1. Verfasser: Soberman, David A. (VerfasserIn)
Format: UnknownFormat
Sprache:eng
Veröffentlicht: 2009
Schlagworte:
Werbewirtschaft > Marketingmanagement > Aufsatz in Zeitschrift
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Titel Jahr Verfasser
How culture shapes consumer responses to anthropomorphic products 2023 Baskentli, Sara
How business-to-business salespeople deal with buying center dissenters 2023 Johnson, Jeff S.
Consistency and commonality in advertising content : helping or hurting? 2023 Becker, Maren
Satiation and cross promotion : selling and swapping users in mobile games 2023 Haenlein, Michael
How institutional logics shape fairness in crowdsourcing : the case of Threadless 2023 Grant, Annetta
What makes the corporate social responsibility impact on customer-company identification stronger? : a meta-analysis 2023 Vieira, Valter Afonso
Designing Distributed Ledger technologies, like Blockchain, for advertising markets 2023 Joo, Mingyu
Complementing human effort in online reviews : a deep learning approach to automatic content generation and review synthesis 2023 Carlson, Keith
Speaking vs. listening? : balance conversation attributes of voice assistants for better voice marketing 2023 Hu, Peng
Investigating the effect of status changes in review platforms 2023 Tamaddoni, Ali
Decomposing the effect of advertising : what happens in the retail channel? 2023 Draganska, Michaela
Providing assets in the sharing economy : low childhood socioeconomic status as a barrier 2023 Wu, Yuechen
Timing customer reactivation initiatives 2023 Holtrop, Niels
Financial consequences of adding bricks to clicks 2023 Maier, Erik
Category expansion through cross-channel demand spillovers 2023 Guler, Ali Umut
Editorial: on ChatGPT and beyond : how generative artificial intelligence may affect research, teaching, and practice 2023 Peres, Renana
Converging vs diverging : the effect of visual representation of goal structure on financial decisions 2023 Kim, Joonkyung
Using different advertising humor appeals to generate firm-level warmth and competence impressions 2023 Hoang, Chi
Detrimental effects of anthropomorphism on the perceived physical safety of artificial agents in dangerous situations 2023 Li, Xueni
Donor happiness comes from afar : the role of donation beneficiary social distance and benevolence 2023 Das, Gopal
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