Pricing under network effects

Gespeichert in:

Bibliographische Detailangaben
Veröffentlicht in:	Handbook of pricing research in marketing
1. Verfasser:	Liu, Hongju (VerfasserIn)
Weitere Verfasser:	Chintagunta, Pradeep K. (VerfasserIn)
Format:	UnknownFormat
Sprache:	eng
Veröffentlicht:	2009
Schlagworte:	Preismanagement > Netzwerkökonomik > Theorie > Aufsatz im Buch
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Titel	Jahr	Verfasser
Willingness to pay : measurement and managerial implications	2009	Jedidi, Kamel
Strategic pricing of new products and services	2009	Chatterjee, Rabikar
The design and pricing of bundles : a review of normative guidelines and practical approaches	2009	Venkatesh, R.
Pricing of national brands versus store brands : market power components, findings and research opportunities	2009	Pauwels, Koen
Dynamic pricing	2009	Seetharaman, P. B.
Pharmaceutical pricing	2009	Kina, Samuel H.
Strategic pricing response and optimization in operations management	2009	Ho, Teck-Hua
Pricing objectives and strategies : a cross-country survey	2009	Rao, Vithala R.
Price cues and customer price knowledge	2009	Anderson, Eric T.
Pricing under network effects	2009	Liu, Hongju
Advance selling theory	2009	Xie, Jinhong
Pricing and revenue management	2009	Kimes, Sheryl E.
Pricing for nonprofit organizations	2009	Liu, Yong
Pricing in services	2009	Shoemaker, Stowe
Behavioral pricing	2009	Krishna, Aradhna
Consumer search and pricing	2009	Ratchford, Brian Thomas
Heuristics in numerical cognition : implications for pricing	2009	Thomas, Manoj
Pricing in marketing channels	2009	Sudhir, K.
Measurement of own- and cross-price effects	2009	Liu, Qing
Structural models of pricing	2009	Chan, Tat