Using qualitative repertory grid techniques to explore perceptions of business-to-business online customer experience
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Veröffentlicht in: | Journal of customer behaviour |
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Sprache: | eng |
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2009
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Titel | Jahr | Band |
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Exploring customers' experiences and perceptions in diverse organisational settings and geographical boundaries | 2017 | volume 16, issue 1, (2017) |
Special issue: Customer behaviour in arts, heritage, nonprofit and social marketing | 2011 | 10.2011,4 |
Special issue: Marketing in adversity | 2009 | 8.2009,2 |
Special issue: relationship marketing with consumers in the world of Web 2.0 | 2009 | 8.2009,1 |