Conditioning as a source of liking there is nothing simple about it

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Bibliographische Detailangaben
Veröffentlicht in:	Social psychology of consumer behavior
1. Verfasser:	De Houwer, Jan (VerfasserIn)
Format:	UnknownFormat
Sprache:	eng
Veröffentlicht:	2009
Schlagworte:	Werbepsychologie > Konsumentenverhalten > Aufsatz im Buch
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Titel	Jahr	Verfasser
Social psychology and consumer psychology : an unexplored interface	2009	Wyer, Robert S.
When thinking is difficult : metacognitive experiences as information	2009	Schwarz, Norbert
Taking the target's perspective : the persuasion knowledge model	2009	Kirmani, Amna
The dynamics of self-regulation : when goals commit versus liberate	2009	Fishbach, Ayelet
What's social about consumer behavior?	2009	Wänke, Michaela
Psychological distance and consumer behavior : a construal level ; theory perspective	2009	Eyal, Tal
The rational unconscious : conscious versus unconscious thought in complex consumer choice	2009
Brands and successful brand extensions : a social psychology perspective on economic questions	2009	Bless, Herbert
Compensatory reasoning in choice	2009	Chernev, Alexander
Conditioning as a source of liking : there is nothing simple about it	2009	De Houwer, Jan
The lexicon and grammar of affect as information in consumer decision making : the GAIM	2009	Pham, Michel T.
Cross-cultural issues in consumer behavior	2009	Shavitt, Sharon
Television viewing and social reality : effects and underlying processes	2009	Shrum, L. J.
Normative influences on consumption and conservation behaviors	2009	Goldstein, Noah J.
The persuasive power of regulatory fit	2009	Lee, Angela Y.
The impulsive consumer : predicting consumer behavior with implicit reaction time measures	2009	Friese, Malte