The effect of service coupons on the consumer trade-offs between price and perceived quality

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Bibliographische Detailangaben
Veröffentlicht in:Journal of promotion management
1. Verfasser: Kim, Namin (VerfasserIn)
Weitere Verfasser: Lee, Moonkyu (VerfasserIn), Kim, Hae Ryong (VerfasserIn)
Format: UnknownFormat
Sprache:eng
Veröffentlicht: 2008
Schlagworte:
Kundenbindungsprogramm > Dienstleistungsqualität > Risikopräferenz > Konsumentenverhalten > Aufsatz in Zeitschrift
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