Unrealistically optimistic consumers a selective hypothesis testing account for optimism in predictions of future behavior

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Bibliographische Detailangaben
Veröffentlicht in:Journal of consumer research
1. Verfasser: Tanner, Robin J. (VerfasserIn)
Weitere Verfasser: Carlson, Kurt A. (VerfasserIn)
Format: UnknownFormat
Sprache:eng
Veröffentlicht: 2009
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