Customer Relationship Management: a strategic perspective

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Bibliographische Detailangaben
Veröffentlicht in:Journal of business market management
1. Verfasser: Frow, Pennie (VerfasserIn)
Weitere Verfasser: Payne, Adrian F. (VerfasserIn)
Format: UnknownFormat
Sprache:eng
Veröffentlicht: 2009
Schlagworte:
Beziehungsmarketing > Marketing > Kundenservice > Aufsatz in Zeitschrift
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