Psychology of pricing a review and suggestions

Gespeichert in:

Bibliographische Detailangaben
Veröffentlicht in:	Oh, Haemoon Handbook of hospitality marketing management
1. Verfasser:	Parsa, H. G. (VerfasserIn)
Weitere Verfasser:	njite, David (VerfasserIn)
Format:	UnknownFormat
Sprache:	eng
Veröffentlicht:	2008
Schlagworte:	Preismanagement > Psychologie > Konsumentenverhalten > Gastgewerbe > Aufsatz im Buch
Tags:	Tag hinzufügen Keine Tags, Fügen Sie den ersten Tag hinzu!

Titel	Jahr	Verfasser
Hospitality marketing mix and service marketing principles	2008	Bojanic, David
Motivations, attitudes and beliefs	2008	Bright, Alan D.
Customer satisfaction, service failure and service recovery	2008	Mattila, Anna S.
Group decision making	2008	Decrop, Alain
Research on the casino industry	2008	Hashimoto, Kathryn
Branding, brand equity and brand extensions	2008	Kim, Woody G.
Service quality and business performance	2008	Zeglat, Dia
Travelers' information search behavior	2008	Gursoy, Dogan
Experiential consumption : affect - emotions - hedonism	2008	Titz, Karl
Destination branding and marketing : the role of marketing organizations	2008	Ryan, Chris
Push-pull dynamics in travel decisions	2008	Uysal, Muzaffer
Marketing hospitality and tourism experiences	2008	Lashley, Conrad
Advertising, public relations and crisis management	2008	LaTour, Kathryn A.
Distribution channels and e-commerce	2008	O'Connor, Peter
Strategic alliances	2008	Weber, Karin
Socially responsible hospitality and tourism marketing	2008	Kasim, Azilah
Relationship and loyalty marketing	2008	Shoemaker, Stowe
Psychology of pricing : a review and suggestions	2008	Parsa, H. G.
Internal marketing	2008	Davidson, Michael