How to measure outdoor advertising effectiveness a case study of Lithuania

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Bibliographische Detailangaben
Veröffentlicht in:	Proceedings of the 16th Annual Conference on Marketing and Business Strategies for Central & Eastern Europe
1. Verfasser:	Sliburyte, Laimona (VerfasserIn)
Pages:	16
Format:	UnknownFormat
Sprache:	eng
Veröffentlicht:	2008
Schlagworte:	Außenwerbung > Werbewirkung > Messung > Litauen > Aufsatz im Buch > Fallstudie
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