Impact of nudity on recall and attitudes to ads in Serbia

Impact of nudity on recall and attitudes to ads in Serbia

Gespeichert in:
Bibliographische Detailangaben
Veröffentlicht in:Proceedings of the 16th Annual Conference on Marketing and Business Strategies for Central & Eastern Europe
Weitere Verfasser: Dianoux, Christian (BerichterstatterIn), Linhart, Zdenek (BerichterstatterIn), Ognjanov, Galjina (BerichterstatterIn), Filipovich, Jelena (BerichterstatterIn)
Pages:16
Format: UnknownFormat
Sprache:eng
Veröffentlicht: 2008
Schlagworte:
Sexualität > Werbewirkung > Geschlecht > Serbien > Aufsatz im Buch
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