An empirical investigation of the relationship between market orientation and MrklS effectiveness in upscale hotels in Greece

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Veröffentlicht in:Journal of targeting, measurement and analysis for marketing
1. Verfasser: Chatzipanagiotou, Kalliopi C. (VerfasserIn)
Weitere Verfasser: Vassilikopoulou, Aikaterini (VerfasserIn), Siomkos, George J. (VerfasserIn)
Format: UnknownFormat
Sprache:eng
Veröffentlicht: 2008
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IT-gestütztes Marketing > Marktanteil > Hotellerie > Griechenland > Aufsatz in Zeitschrift
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