Endorsement theory how consumers relate to celebrity models

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Bibliographische Detailangaben
Veröffentlicht in:Journal of advertising research
Weitere Verfasser: Marshall, Roger (BerichterstatterIn), Na, Woonbong (BerichterstatterIn), State, Gabriel (BerichterstatterIn), Deuskar, Sonali (BerichterstatterIn)
Format: UnknownFormat
Sprache:eng
Veröffentlicht: 2008
Schlagworte:
Konsumentenverhalten > Werbewirkung > Kosmetik > Markenimage > Celebrity-Werbung > Aufsatz in Zeitschrift
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