Competitive advantage with new product development implications for life cycle theory

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Bibliographische Detailangaben
Veröffentlicht in:Journal of strategic marketing
1. Verfasser: Nadeau, John (VerfasserIn)
Weitere Verfasser: Casselman, R. Mitch (VerfasserIn)
Format: UnknownFormat
Sprache:eng
Veröffentlicht: 2008
Schlagworte:
Wettbewerbsvorteil > Innovationsmanagement > Markenimage > Marketingmanagement > Produktlebenszyklus > Aufsatz in Zeitschrift
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