The empirical research of the theoretical framework of marketing mix standardization and adaptation for international markets

The empirical research of the theoretical framework of marketing mix standardization and adaptation for international markets

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Bibliographische Detailangaben
Veröffentlicht in:Business strategies for economies in transition
1. Verfasser: Šeinauskienė, Beata (VerfasserIn)
Weitere Verfasser: Virvilaitė, Regina (VerfasserIn)
Format: UnknownFormat
Sprache:eng
Veröffentlicht: 2008
Schlagworte:
Internationales Marketing > Marketingmanagement > Standardisierung > Aufsatz im Buch
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The empirical research of the theoretical framework of marketing mix standardization and adaptation for international markets 2008 Šeinauskienė, Beata
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