| What's wrong with advertising research
|
2009 |
Arndt, Johan |
| Predicting the future of consumer panels
|
2009 |
Wansink, Brian |
| Blinded by science : the managerial consequences of inadequately validated cluster analysis solutions
|
2009 |
Bottomley, Paul |
| The live or digital interviewer : a comparison between CASI, CAPI and CATI with respect to differences in response behaviour
|
2009 |
Bronner, Fred |
| Ethical problems of marketing researchers
|
2009 |
Hunt, Shelby D. |
| Marketing renaissance : how research in emerging markets advances marketing science and practice
|
2009 |
Burgess, Steven Michael |
| Improvement of the quality of responses to factual survey questions by interviewer training
|
2009 |
Billiet, Jacques |
| Exploring consumers' answers to survey questions : are uninformed responses truly uninformed?
|
2009 |
Graeff, Timothy R. |
| Sampling in the twenty-first century
|
2009 |
Sudman, Seymour |
| Nonsampling vs, sampling errors in survey research
|
2009 |
Assael, Henry |
| Respondent inaccuracy
|
2009 |
Woodside, Arch G. |
| Deception in marketing research : ethical, methodological, and disciplinary implications
|
2009 |
Kimmel, Allan J. |
| Cross-cultural marketing research : a discussion of equivalence issues and measurement strategies
|
2009 |
Bhalla, Gaurav |
| Understanding the decision to participate in a survey
|
2009 |
Groves, Robert M. |
| The vanishing respondent in telephone surveys
|
2009 |
Tuckel, Peter |
| Mixed mode : the only 'fitness' regime?
|
2009 |
Blyth, Bill |
| Web surveys : a review of issues and approaches
|
2009 |
Couper, Mick P. |
| Nothing new under the sun?
|
2009 |
Pincott, Gordon |
| An experimental comparison of web and telephone surveys
|
2009 |
|
| Mail survey response rate : a meta-analysis of selected techniques for inducing response
|
2009 |
Fox, Richard J. |
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