| Carryover effects in attitude surveys
|
2009 |
|
| On the origins of the .05 level of statistical significance
|
2009 |
Cowles, Michael |
| A meta-analysis of Cronbach's coefficient alpha
|
2009 |
Peterson, Robert A. |
| Multidimensional scaling of consumer perceptions and preferences
|
2009 |
Hooley, G. J. |
| Analyzing changing consumption patterns with cohort analysis
|
2009 |
Rentz, Joseph Ollie |
| Use of causal models in marketing research : a review
|
2009 |
Hulland, John |
| Thirty years of conjoint analysis : reflections and prospects
|
2009 |
Green, Paul E. |
| Applications of structural equation modeling in marketing and consumer research : a review
|
2009 |
Baumgartner, Hans |
| Interviewer variability : a review of the problem
|
2009 |
Collins, Martin |
| Survey introductions and data quality
|
2009 |
Couper, Mick P. |
| Social desirability bias : a neglected aspect of validity testing
|
2009 |
King, Maryon F. |
| Methods for testing and evaluating survey questions
|
2009 |
|
| The significance of statistical significance tests in marketing research
|
2009 |
Sawyer, Alan G. |
| The multivariate revolution in marketing research
|
2009 |
Sheth, Jagdish N. |
| Some considerations affecting the use of factor analysis in market research
|
2009 |
Rothman, James |
| Experimental methods in market research : from information to insight
|
2009 |
Ryals, Lynette |
| A paradigm for developing better measures of marketing constructs
|
2009 |
Churchill, Gilbert A. |
| The optimal number of response alternatives for a scale : a review
|
2009 |
Cox, Eli P. |
| Research design effects on the reliability of rating scales : a meta-analysis
|
2009 |
Churchill, Gilbert A. |
| Generalizability theory : a comprehensive method for assessing and improving the dependability of marketing measures
|
2009 |
Rentz, Joseph Ollie |
Tag hinzufügen