| Thirty years of conjoint analysis : reflections and prospects
|
2009 |
Green, Paul E. |
| Applications of structural equation modeling in marketing and consumer research : a review
|
2009 |
Baumgartner, Hans |
| Interviewer variability : a review of the problem
|
2009 |
Collins, Martin |
| Survey introductions and data quality
|
2009 |
Couper, Mick P. |
| Social desirability bias : a neglected aspect of validity testing
|
2009 |
King, Maryon F. |
| Methods for testing and evaluating survey questions
|
2009 |
|
| The significance of statistical significance tests in marketing research
|
2009 |
Sawyer, Alan G. |
| The multivariate revolution in marketing research
|
2009 |
Sheth, Jagdish N. |
| Some considerations affecting the use of factor analysis in market research
|
2009 |
Rothman, James |
| Experimental methods in market research : from information to insight
|
2009 |
Ryals, Lynette |
| A paradigm for developing better measures of marketing constructs
|
2009 |
Churchill, Gilbert A. |
| The optimal number of response alternatives for a scale : a review
|
2009 |
Cox, Eli P. |
| Research design effects on the reliability of rating scales : a meta-analysis
|
2009 |
Churchill, Gilbert A. |
| Generalizability theory : a comprehensive method for assessing and improving the dependability of marketing measures
|
2009 |
Rentz, Joseph Ollie |
| Four subtle sins in scale development : some suggestions for strengthening the current paradigm
|
2009 |
Flynn, Leisa Reinecke |
| Combating scale proliferation
|
2009 |
Bruner, Gordon C. |
| The application and misapplication of factor analysis in marketing research
|
2009 |
Stewart, David W. |
| A review of multidimensional scaling in marketing research
|
2009 |
Cooper, Lea G. |
| Cluster analysis in marketing research
|
2009 |
Punj, Girish |
| Commercial use of conjoint analysis : a survey
|
2009 |
Cattin, Philippe |
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