| Why we do what we do : a review of what we think we do, reflections on why we do it, and whether or not it does any good
|
2009 |
Worcester, Robert |
| The powerful triangle of marketing data, managerial judgment, and marketing management support systems
|
2009 |
Bruggen, Gerrit H. van |
| Tomorrow's research : full circle into the future
|
2009 |
Lannon, Judie |
| Factors affecting the use of market research information : a path analysis
|
2009 |
Deshpandé, Rohit |
| A comparison of factors affecting researcher and manager perceptions of market research use
|
2009 |
Deshpandé, Rohit |
| Managers' evaluation of research design and its impact on the use of research : an experimental approach
|
2009 |
Lee, Hanjoon |
| Making market research more effective by using the administrative process
|
2009 |
Boyd, Harper W. |
| A prospectus for theory construction in marketing
|
2009 |
Bagozzi, Richard P. |
| Objectivity in marketing theory and research
|
2009 |
Hunt, Shelby D. |
| Building models for marketing decisions : past, present and future
|
2009 |
Leeflang, Peter |
| Problem-definition in marketing research : facilitating dialog between clients and researchers
|
2009 |
Jones, Sue |
| Report of American Marketing Association Committee on marketing research techniques
|
2009 |
|
| Methodological issues in cross-cultural marketing research: a state-of-the-art review
|
2009 |
Malhotra, Naresh K. |
| Creativity in consumer research
|
2009 |
Blankenship, Albert Breneman |
| Some observations on marketing research in top management decision making
|
2009 |
Keane, John G. |
| Marketing research activity and company performance : evidence from manufacturing industry
|
2009 |
Hart, Susan |
| The threats to marketing research
|
2009 |
Day, George S. |
| A management audit of marketing research
|
2009 |
Sessions, Robert E. |
| The role of research in marketing management
|
2009 |
Roberts, Harry V. |
| Towards a map of marketing information systems : an inductive study
|
2009 |
Daniel, Elizabeth |
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