| Hermeneutics and consumer research
|
2009 |
Arnold, Stephen John |
| Using repertory grids in management
|
2009 |
Easterby-Smith, Mark |
| Seeing the voice of the consumer : metaphor-based advertising research
|
2009 |
Zaltman, Gerald |
| Cracking the code : what customers say in their own words
|
2009 |
Macer, Tim |
| Remembering motivation research : toward an alternative genealogy of interpretive consumer research
|
2009 |
Tadajewski, Mark |
| The uses of marketing theory : constructs, research propositions, and managerial implications
|
2009 |
Cornelissen, Joep D. |
| Putting consumer experience back into consumer research : the philosophy and method of existential-phenomenology
|
2009 |
Thompson, Craig J. |
| Discovery-oriented consumer research
|
2009 |
Wells, William |
| Action research in marketing
|
2009 |
Perry, Chad |
| The power of ethnography
|
2009 |
Mariampolski, Hy |
| Content analysis in consumer research
|
2009 |
Kassarjian, Harold H. |
| Motivation analysis in market research
|
2009 |
Schreier, Fred T. |
| Scientific style and the conduct of consumer research
|
2009 |
Hirschman, Elizabeth Caldwell |
| On method in consumer research : a critical relativist perspective
|
2009 |
Anderson, Paul C. |
| Positivism and paradigm dominance in consumer research : toward critical pluralism and rapprochement
|
2009 |
Hunt, Shelby D. |
| Historical method in consumer research : developing causal explanations of change
|
2009 |
Smith, Ruth Ann |
| Decoding competitive propositions : a semiotic alternative to traditional advertising research
|
2009 |
Harvey, Michael G. |
| Demystifying semiotics : some key questions answered
|
2009 |
Lawes, Rachel |
| Laddering theory, method, analysis and interpretation
|
2009 |
Reynolds, Thomas J. |
| Projective techniques in market research : valueless subjectivity of insightful reality? : a look at the evidence for the usefulness, reliability and validity of projective techniques in market research
|
2009 |
Boddy, Clive |
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