Global communications

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Bibliographische Detailangaben
Veröffentlicht in:	The SAGE handbook of international marketing
1. Verfasser:	Bamossy, Gary J. (VerfasserIn)
Weitere Verfasser:	Johansson, Johny K. (VerfasserIn)
Format:	UnknownFormat
Sprache:	eng
Veröffentlicht:	2009
Schlagworte:	Internationales Marketing > Öffentlichkeitsarbeit > Aufsatz im Buch
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Titel	Jahr	Verfasser
Theoretical paradigms, issues, and debates	2009	Kotabe, Masaaki
The ancient road : an overview of globalization	2009	Clark, Terry
Marketing and the global legal environment	2009	Jain, Subhash C.
Consumer cognition across cultures	2009	Schmitt, Bernd
Researching international markets : philosophical and methodological issues	2009	Kumar, V.
Research into exporting : theoretical, methodological, and empirical insights	2009	Katsikeas, Constantine S.
International franchising and licensing	2009	Brouthers, Lance Eliot
Exit strategies	2009	Kotabe, Masaaki
Global sourcing strategy	2009	Kotabe, Masaaki
Uniformity versus conformity : the standardization issue in international marketing strategy	2009	Samiee, Saeed
Global communications	2009	Bamossy, Gary J.
Global trends in gorcery retailing	2009	Gielens, Katrijn
International salesforce management	2009	Brashear-Alejandro, Thomas
The changing global political and institutional environment	2009	Doh, Jonathan P.
Joint ventures and alliances	2009	Rivera-Santos, Miguel
Establishment mode choice : acquisition versus greenfield entry	2009	Dikova, Desislava
International diffusion of new products	2009	Krishnan, Trichy V.
The Internet and international marketing	2009	Shankar, Venkatesh
Nation equity : country-of-origin effects and globalization	2009	Maheswaran, Durairaj
Global branding	2009	Roberts, John H.