Behavior-based discrimination is it a winning play, and if so, when?

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Bibliographische Detailangaben
Veröffentlicht in:Marketing science
1. Verfasser: Pazgal, Amit I. (VerfasserIn)
Weitere Verfasser: Soberman, David A. (VerfasserIn)
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Sprache:eng
Veröffentlicht: 2008
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