Applying intellectual property rights theory to the analysis of innovation competition in mass media content markets a general framework and a theoretical application to media formats

Gespeichert in:

Bibliographische Detailangaben
Veröffentlicht in:	Management and innovation in the media industry
1. Verfasser:	Lobigs, Frank (VerfasserIn)
Weitere Verfasser:	Siegert, Gabriele (VerfasserIn)
Format:	UnknownFormat
Sprache:	eng
Veröffentlicht:	2008
Schlagworte:	Immaterialgüterrechte > Innovationswettbewerb > Mediensektor > Content Management > Aufsatz im Buch
Tags:	Tag hinzufügen Keine Tags, Fügen Sie den ersten Tag hinzu!

Titel	Jahr	Verfasser
Innovation and creativity in the media industry : what? where? how?	2008	Küng, Lucy
Applying intellectual property rights theory to the analysis of innovation competition in mass media content markets : a general framework and a theoretical application to media formats	2008	Lobigs, Frank
Promises and challenges of innovation surveys : the German record industry	2008	Handke, Christian
Innovation through external sourcing activities : an overview of major trends and patterns of the telecommunications service provider industry	2008
Diffusion of innovation in news organizations : action research of middle managers in Danish mass media	2008	Lund, Anker Brink
Understanding innnovation in new and young media firms	2008	McKelvie, Alexander
Decision making by newspaper editors : understanding values and change	2008	Sylvie, George
Social piloting as testing methodology for media innovations	2008	Tasch, Andreas E.
Managing innovation in audience measurement : the US case studies of BookScan and the local people meter	2008	Napoli, Philip M.
Towards a methodological foundation of media innovation research	2008	Habann, Frank
Transformations in the media industry : customization and branding as strategic choices for media firms	2008	Andjelic, Ana
Strategies to exploit the advantages of new targeting technologies : realizing the advertising revenue potential of media audiences	2008	Wildman, Steven S.
Media organizational culture and innovative performance	2008	Wurff, Richard van der