Innovation and creativity in the media industry what? where? how?

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Bibliographische Detailangaben
Veröffentlicht in:	Management and innovation in the media industry
1. Verfasser:	Küng, Lucy (VerfasserIn)
Format:	UnknownFormat
Sprache:	eng
Veröffentlicht:	2008
Schlagworte:	Mediensektor > Innovationsmanagement > Kreativität > Management > Aufsatz im Buch
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Titel	Jahr	Verfasser
Innovation and creativity in the media industry : what? where? how?	2008	Küng, Lucy
Applying intellectual property rights theory to the analysis of innovation competition in mass media content markets : a general framework and a theoretical application to media formats	2008	Lobigs, Frank
Promises and challenges of innovation surveys : the German record industry	2008	Handke, Christian
Innovation through external sourcing activities : an overview of major trends and patterns of the telecommunications service provider industry	2008
Diffusion of innovation in news organizations : action research of middle managers in Danish mass media	2008	Lund, Anker Brink
Towards a methodological foundation of media innovation research	2008	Habann, Frank
Transformations in the media industry : customization and branding as strategic choices for media firms	2008	Andjelic, Ana
Strategies to exploit the advantages of new targeting technologies : realizing the advertising revenue potential of media audiences	2008	Wildman, Steven S.
Media organizational culture and innovative performance	2008	Wurff, Richard van der
Understanding innnovation in new and young media firms	2008	McKelvie, Alexander
Decision making by newspaper editors : understanding values and change	2008	Sylvie, George
Social piloting as testing methodology for media innovations	2008	Tasch, Andreas E.
Managing innovation in audience measurement : the US case studies of BookScan and the local people meter	2008	Napoli, Philip M.