Advertising practitioner perceptions of HDTV advertising a diffusion of innovations perspective

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Veröffentlicht in:JMM
1. Verfasser: Pashupati, Kartik (VerfasserIn)
Weitere Verfasser: Kendrick, Alice (VerfasserIn)
Format: UnknownFormat
Sprache:eng
Veröffentlicht: 2008
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