The role of brand naming in branding strategies insights and opportunities

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Bibliographische Detailangaben
Veröffentlicht in:	Handbook on brand and experience management
1. Verfasser:	Sood, Sanjay (VerfasserIn)
Weitere Verfasser:	Zhang, Shi (VerfasserIn)
Format:	UnknownFormat
Sprache:	eng
Veröffentlicht:	2008
Schlagworte:	Markenführung > Markenartikel > Markentransfer > Aufsatz im Buch
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Titel	Jahr	Verfasser
Brand permission : a conceptual and managerial framework	2008	Meyvis, Tom
When brands resonate	2008	Fournier, Susan
Brand convergence	2008	Chang, Dae Ryun
Some issues concerning the concept of experiential marketing	2008	Raghunathan, Rajagopal
Embodied cognition, affordances and mind modularity : using cognitive science to present a theory of consumer experiences	2008	Brakus, J. Joško
The effects of incidental brand exposure on consumption	2008	Ferraro, Rosellina
A literature review of consumer-based brand scales	2008	Zarantonello, Lia
The role of brand naming in branding strategies : insights and opportunities	2008	Sood, Sanjay
Branding and design management	2008	Montaña, Jordi
Experiential attributed and consumer judgments	2008	Brakus, J. Joško
The challenge of the global brand	2008	Roth, Hayes
Brand attachment and a strategic brand exemplar	2008	Park, C. Whan
Brand investment and shareholder value	2008	Sexton, Donald L.
Returns on brand investments : maximizing financial returns from brand strategy	2008	Seddon, Joanna
Brand identity : the guiding star for successful brands	2008	Esch, Franz-Rudolf
Everybody's darling? : the target groups of a brand	2008	Meyer, Anton
A framework for managing customer experiences	2008	Schmitt, Bernd
Why does branding fail? : ten barriers to branding	2008	Nakai, Noriyuki
Building a B2B corporate brand	2008	Rogers, David L.