Experiential attributed and consumer judgments

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Bibliographische Detailangaben
Veröffentlicht in:	Handbook on brand and experience management
1. Verfasser:	Brakus, J. Joško (VerfasserIn)
Weitere Verfasser:	Schmitt, Bernd (VerfasserIn), Zhang, Shi (VerfasserIn)
Format:	UnknownFormat
Sprache:	eng
Veröffentlicht:	2008
Schlagworte:	Markenimage > Produktgestaltung > Konsumentenverhalten > Aufsatz im Buch
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Experiential attributed and consumer judgments	2008	Brakus, J. Joško
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