Defining the gap between research and practice in public relations programme evaluation towards a new research agenda

Gespeichert in:
Bibliographische Detailangaben
Veröffentlicht in:Journal of marketing communications
1. Verfasser: Gregory, Anne (VerfasserIn)
Weitere Verfasser: Watson, Tom (VerfasserIn)
Format: UnknownFormat
Sprache:eng
Veröffentlicht: 2008
Schlagworte:
Theorie-Praxis-Verhältnis > Öffentlichkeitsarbeit > Marketingmanagement > Bewertung > Großbritannien > Aufsatz in Zeitschrift
Tags: Tag hinzufügen
Keine Tags, Fügen Sie den ersten Tag hinzu!
Titel Jahr Verfasser
Effects of ironic advertising on consumers' attention, involvement and attitude 2018 Kim, Taemin
Images paired with concrete claims improve skeptical consumers' responses to advertising promoting a firm’s good deeds 2018 Joireman, Jeff
Exploring effects of source similarity, message valence, and receiver regulatory focus on yelp review persuasiveness and purchase intentions 2018 Pentina, Iryna
Social commitment or self-interest? : effect of responsible practices performance motivations of firms on the consumer decision-making process 2018 Sahelices-Pinto, César
Consumer-driven media planning and buying 2018 Schultz, Don E.
Processing contradictory brand information from advertising and social media : an application of the multiple-motive heuristic-systematic model 2018 Kim, Kyongseok
Meaning transfer in celebrity endorsements : an explanation using metaphors 2018 Roy, Subhadip
Why are there cross-national differences in response to comparative advertising? : some mediators 2018 Kim, Soojung
Like or dislike? : adolescents' responses to personalized social network site advertising 2018 Walrave, Michel
Evaluating discounts as a dimension of customer behavior analysis 2018 Haghighatnia, Shohre
The role of corporate identity management in the higher education sector : an exploratory case study 2018 Melewar, T. C.
What affects the effectiveness of celebrity endorsement? : impact of interplay among congruece, identification, and attribution 2018 Um, Nam-Hyun
Thinking pink? : consumer reactions to pink ribbons and vague messages in advertising 2018 Sheehan, Kim Bartel
Consumer preferences for human uniqueness in marketing communications 2018 Davidson, Alexander
Diversity, dimensionality, distinctiveness 2018 Kitchen, Philip J.
Why should I believe this? : deciphering the qualities of a credible online customer review 2018 Clare, Carl J.
Retweet if you please! : do news factors explain engagement? 2018 Manzanaro, Lucía
Effects of link placements in email newsletters on their click-through rate 2018 Kumar, Ashish
Social media or shopping websites? : the influence of eWOM on consumers' online purchase intentions 2018 Erkan, Ismail
Political brand image : an investigation into the operationalisation of the external orientation of David Cameron's Conservative brand 2018 Pich, C.
Alle Artikel auflisten