Cultural differences in consumer impatience
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2009 |
Chen, Haipeng |
Why do the natives wear Adidas?
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2009 |
Arnould, Eric J. |
The influence of culture on consumer impulsive buying behavior
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2009 |
Kacen, Jacqueline J. |
Cultural values in advertisements to the Chinese x-generation : promoting modernity and individualism
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2009 |
Zhang, Jing |
Is "culture" a justifiable variable for market segmentation? : a cross-cultural example
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2009 |
Lindridge, Andrew |
Brands as signals : a cross-country validation study
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2009 |
Erdem, Tülin |
Nuevo Latino : rebranding Latin American cuisine
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2009 |
Fonseca, Vanessa |
Gift giving in Hong Kong and the continuum of social ties
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2009 |
Joy, Annamma |
Can culture affect prices? : a cross-cultural study of shopping and retail prices
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2009 |
Ackerman, David |
Peer pressure and poverty : exploring fashion brands and consumption symbolism among children of the "British poor"
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2009 |
Elliott, Richard |
Impulsive and self-conscious : adolescents' vulnerability to advertising and promotion
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2009 |
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How global brands compete
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2009 |
Holt, Douglas B. |
Cultural paradoxes reflected in brand meaning : McDonald's in Shanghai, China
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2009 |
Eckhardt, Giana M. |
Consumption symbols as carriers of culture : a study of Japanese and Spanish brand personality constructs
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2009 |
Aaker, Jennifer |
Interactive effects of appeals, arguments, and competition across North American and Chinese cultures
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2009 |
Teng, Lefa |
Brand community under fire : the role of social environments for the HUMMER brand
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2009 |
Luedicke, Marius K. |
Managing images in different cultures : a cross-national study of color meanings and preferences
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2009 |
Madden, Thomas Justin |
A cross-cultural perspective on the role of branding in financial services
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2009 |
Abou Aish, Ehab M. |
Antiglobal challenges to marketing in developing countries : exploring the ideological divide
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2009 |
Witkowski, Terrence H. |
Emulation, imitation, and global consumerism
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2009 |
Wilk, Richard R. |