| Cultural differences in consumer impatience
|
2009 |
Chen, Haipeng |
| Why do the natives wear Adidas?
|
2009 |
Arnould, Eric J. |
| The influence of culture on consumer impulsive buying behavior
|
2009 |
Kacen, Jacqueline J. |
| Cultural values in advertisements to the Chinese x-generation : promoting modernity and individualism
|
2009 |
Zhang, Jing |
| Is "culture" a justifiable variable for market segmentation? : a cross-cultural example
|
2009 |
Lindridge, Andrew |
| Brands as signals : a cross-country validation study
|
2009 |
Erdem, Tülin |
| Nuevo Latino : rebranding Latin American cuisine
|
2009 |
Fonseca, Vanessa |
| Managing images in different cultures : a cross-national study of color meanings and preferences
|
2009 |
Madden, Thomas Justin |
| A cross-cultural perspective on the role of branding in financial services
|
2009 |
Abou Aish, Ehab M. |
| Antiglobal challenges to marketing in developing countries : exploring the ideological divide
|
2009 |
Witkowski, Terrence H. |
| Emulation, imitation, and global consumerism
|
2009 |
Wilk, Richard R. |
| Consumer ethics across cultures
|
2009 |
Belk, Russell W. |
| Convergence and divergence in consumer behaviour : implications for global advertising
|
2009 |
Mooij, Marieke K. de |
| Building foreign brand personalities in Russia : the moderating effect of consumer ethnocentrism
|
2009 |
Supphellen, Magne |
| Packaging as a vehicle for mythologizing the brand
|
2009 |
Kniazeva, Maria |
| Chinese consumer readings of global and local advertising appeals
|
2009 |
Zhou, Nan |
| Right appeals for the "right self" : connectedness-separateness self-schema and cross-cultural persuasion
|
2009 |
Wang, Charlie C. L. |
| Consumer activism on the internet : the role of anti-brand communities
|
2009 |
Hollenbeck, Candice R. |
| Gift giving in Hong Kong and the continuum of social ties
|
2009 |
Joy, Annamma |
| Can culture affect prices? : a cross-cultural study of shopping and retail prices
|
2009 |
Ackerman, David |
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