| Managing images in different cultures : a cross-national study of color meanings and preferences
|
2009 |
Madden, Thomas Justin |
| A cross-cultural perspective on the role of branding in financial services
|
2009 |
Abou Aish, Ehab M. |
| Antiglobal challenges to marketing in developing countries : exploring the ideological divide
|
2009 |
Witkowski, Terrence H. |
| Emulation, imitation, and global consumerism
|
2009 |
Wilk, Richard R. |
| Consumer ethics across cultures
|
2009 |
Belk, Russell W. |
| Cultural differences in consumer impatience
|
2009 |
Chen, Haipeng |
| Why do the natives wear Adidas?
|
2009 |
Arnould, Eric J. |
| The influence of culture on consumer impulsive buying behavior
|
2009 |
Kacen, Jacqueline J. |
| Cultural values in advertisements to the Chinese x-generation : promoting modernity and individualism
|
2009 |
Zhang, Jing |
| Is "culture" a justifiable variable for market segmentation? : a cross-cultural example
|
2009 |
Lindridge, Andrew |
| Brands as signals : a cross-country validation study
|
2009 |
Erdem, Tülin |
| Nuevo Latino : rebranding Latin American cuisine
|
2009 |
Fonseca, Vanessa |
| Gift giving in Hong Kong and the continuum of social ties
|
2009 |
Joy, Annamma |
| Can culture affect prices? : a cross-cultural study of shopping and retail prices
|
2009 |
Ackerman, David |
| Peer pressure and poverty : exploring fashion brands and consumption symbolism among children of the "British poor"
|
2009 |
Elliott, Richard |
| Impulsive and self-conscious : adolescents' vulnerability to advertising and promotion
|
2009 |
|
| How global brands compete
|
2009 |
Holt, Douglas B. |
| Cultural paradoxes reflected in brand meaning : McDonald's in Shanghai, China
|
2009 |
Eckhardt, Giana M. |
| Consumption symbols as carriers of culture : a study of Japanese and Spanish brand personality constructs
|
2009 |
Aaker, Jennifer |
| Interactive effects of appeals, arguments, and competition across North American and Chinese cultures
|
2009 |
Teng, Lefa |
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