Why do the natives wear Adidas?

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Bibliographische Detailangaben
Veröffentlicht in:Brands and brand management ; Vol. 4: Cross-cultural and critical perspectives on brands
1. Verfasser: Arnould, Eric J. (VerfasserIn)
Weitere Verfasser: Wilk, Richard R. (VerfasserIn)
Pages:4
Format: UnknownFormat
Sprache:eng
Veröffentlicht: 2009
Schlagworte:
Konsumentenverhalten > Ethnologie > Indigene Völker > Welt > Aufsatz im Buch
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