Value relevance of advertising expenditure a review of the literature

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Veröffentlicht in:International journal of management reviews
1. Verfasser: Ali Shah, Syed Zulfiqar (VerfasserIn)
Weitere Verfasser: Akbar, Saeed (VerfasserIn)
Format: UnknownFormat
Sprache:eng
Veröffentlicht: 2008
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