| Selling the brand inside
|
2009 |
Mitchell, Colin |
| Corporate communication orchestrated by a sustainable corporate story
|
2009 |
Riel, Cees B. M. van |
| The storytelling organization : a study of story performance in an office-supply firm
|
2009 |
Boje, David M. |
| A social identities perspective on the effects of corporate sport sponsorship on employees
|
2009 |
Hickman, Thomas M. |
| Are the strategic stars aligned for your corporate brand?
|
2009 |
Hatch, Mary Jo |
| Would a brand smell any sweeter by a corporate name?
|
2009 |
De Chernatony, Leslie |
| Corporate branding in the new economy
|
2009 |
Leitch, Shirley |
| Credibility, emotion or reason?
|
2009 |
Maathuis, Onno |
| When corporate image affects product evaluations : the moderating role of perceived risk
|
2009 |
Gürhan-Canli, Zeynep |
| Relationship approach to marketing in service contexts : the marketing and organizational behavior interface
|
2009 |
Grönroos, Christian |
| Branding labour-intensive services
|
2009 |
Berry, Leonard L. |
| Brand-building : finding the touchpoints that count
|
2009 |
Hogan, Suzanne |
| Harmonizing your "touchpoints"
|
2009 |
Davis, Scott |
| Creating the living brand
|
2009 |
Bendapudi, Neeli |
| Brand benefits : how cause related marketing impacts on brand equity, consumer behaviour and the bottom line
|
2009 |
|
| Building Philips' employer brand from the inside out : how to create an employer brand and instill it throughout the employment lifecycle
|
2009 |
Leeuwen, Brenda van |
| Bringing the corporation into corporate branding
|
2009 |
Hatch, Mary Jo |
| Living the brand at Airtours Holidays : making the connection between brand, culture and employee satisfaction
|
2009 |
Bungay Stanier, Michael |
| The influence of social alliances with sports teams on intentions to purchase corporate sponsors' products
|
2009 |
Madrigal, Robert |
| A brand of enlightenment
|
2009 |
Ind, Nicholas |
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