| Are the strategic stars aligned for your corporate brand?
|
2009 |
Hatch, Mary Jo |
| Would a brand smell any sweeter by a corporate name?
|
2009 |
De Chernatony, Leslie |
| Corporate branding in the new economy
|
2009 |
Leitch, Shirley |
| Credibility, emotion or reason?
|
2009 |
Maathuis, Onno |
| When corporate image affects product evaluations : the moderating role of perceived risk
|
2009 |
Gürhan-Canli, Zeynep |
| Relationship approach to marketing in service contexts : the marketing and organizational behavior interface
|
2009 |
Grönroos, Christian |
| Branding labour-intensive services
|
2009 |
Berry, Leonard L. |
| Brand-building : finding the touchpoints that count
|
2009 |
Hogan, Suzanne |
| Harmonizing your "touchpoints"
|
2009 |
Davis, Scott |
| Creating the living brand
|
2009 |
Bendapudi, Neeli |
| Brand benefits : how cause related marketing impacts on brand equity, consumer behaviour and the bottom line
|
2009 |
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| Building Philips' employer brand from the inside out : how to create an employer brand and instill it throughout the employment lifecycle
|
2009 |
Leeuwen, Brenda van |
| Strategy retold : toward a narrative view of strategic discourse
|
2009 |
Barry, David |
| Doing better at doing good : when, why, and how consumers respond to corporate social initiatives
|
2009 |
Bhattacharya, C. B. |
| Bringing the corporation into corporate branding
|
2009 |
Hatch, Mary Jo |
| Living the brand at Airtours Holidays : making the connection between brand, culture and employee satisfaction
|
2009 |
Bungay Stanier, Michael |
| The influence of social alliances with sports teams on intentions to purchase corporate sponsors' products
|
2009 |
Madrigal, Robert |
| A brand of enlightenment
|
2009 |
Ind, Nicholas |
| Strategic corporate social responsibility as global brand insurance
|
2009 |
Werther, William B. |
| Using branding to attract talent
|
2009 |
Hieronimus, Fabian |
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