Out of the closet and out on the street! gay men and their brand relationships

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Bibliographische Detailangaben
Veröffentlicht in:Brands and brand management ; Vol. 1: The evolution of brands
1. Verfasser: Kates, Steven M. (VerfasserIn)
Pages:1
Format: UnknownFormat
Sprache:eng
Veröffentlicht: 2009
Schlagworte:
Konsumentenverhalten > Homosexualität > Markenführung > Wirtschaftskultur > USA > Aufsatz im Buch
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Consumer market beliefs : a review of the literature and an agenda for future research 2009 Duncan, Calvin P.
Teaching old brands new tricks : retro braning and the revivel of brand meaning 2009 Brown, Stephen
Out of the closet and out on the street! : gay men and their brand relationships 2009 Kates, Steven M.
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The value of the brand : an anthropological perspective 2009 McCracken, Grant David
A communication-based marketing model for managing relationships 2009 Duncan, Tom
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Building brand community 2009 McAlexander, James H.
Why do brands cause trouble? : a dialectical theory of consumer culture and branding 2009 Holt, Douglas B.
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