| Building strong brands
|
2009 |
Aaker, David A. |
| The value of the brand : an anthropological perspective
|
2009 |
McCracken, Grant David |
| A communication-based marketing model for managing relationships
|
2009 |
Duncan, Tom |
| Fashion involvement, self-monitoring and the meaning of brands
|
2009 |
Auty, Susan |
| Building brands without mass media
|
2009 |
Joachimsthaler, Erich |
| Toward a critique of brand relationships
|
2009 |
Bengtsson, Anders |
| The process of negotiating brand meaning : a symbolic interactionist perspective
|
2009 |
Ligas, Mark |
| Brand community
|
2009 |
Muniz, Albert M. |
| Building brand community
|
2009 |
McAlexander, James H. |
| Why do brands cause trouble? : a dialectical theory of consumer culture and branding
|
2009 |
Holt, Douglas B. |
| Analgesic effects of branding in treatment of headaches
|
2009 |
Branthwaite, A. |
| Brands as symbolic resources for the construction of identity
|
2009 |
Elliott, Richard |
| When can affective conditioning and mere exposure directly influence brand choice?
|
2009 |
Baker, William E. |
| Consumers relationship theory in consumer research
|
2009 |
Fournier, Susan |
| The hermeneutics of branding
|
2009 |
Hatch, Mary Jo |
| Children's relationships with brands : "true love" or "one-night" stand?
|
2009 |
Ji, Mindy F. |
| Nostalgic bonding : exploring the role of nostalgia in the consumption experiences
|
2009 |
Holbrook, Morris B. |
| Tribal aspects of postmodern consumption research : the case of French in-line roller skaters
|
2009 |
Cova, Bernard |
| The marketing advantages of strong brands
|
2009 |
Hoeffler, Steve |
| Symbols for sale
|
2009 |
Levy, Sidney J. |
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