The hermeneutics of branding

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Bibliographische Detailangaben
Veröffentlicht in:	Brands and brand management ; Vol. 1: The evolution of brands
1. Verfasser:	Hatch, Mary Jo (VerfasserIn)
Weitere Verfasser:	Rubin, James (VerfasserIn)
Pages:	1
Format:	UnknownFormat
Sprache:	eng
Veröffentlicht:	2009
Schlagworte:	Markenartikel > Geisteswissenschaft > Kultur > Aufsatz im Buch
Tags:	Tag hinzufügen Keine Tags, Fügen Sie den ersten Tag hinzu!

Titel	Jahr	Verfasser
The marketing advantages of strong brands	2009	Hoeffler, Steve
Symbols for sale	2009	Levy, Sidney J.
A re-examination of the generalizability of the Aaker brand personality measurement framework	2009	Austin, Jon R.
Indexicality and the verification function of irreplaceable possessions : a semiotic analysis	2009	Grayson, Kent
Building strong brands	2009	Aaker, David A.
The value of the brand : an anthropological perspective	2009	McCracken, Grant David
A communication-based marketing model for managing relationships	2009	Duncan, Tom
Fashion involvement, self-monitoring and the meaning of brands	2009	Auty, Susan
Building brands without mass media	2009	Joachimsthaler, Erich
Toward a critique of brand relationships	2009	Bengtsson, Anders
The process of negotiating brand meaning : a symbolic interactionist perspective	2009	Ligas, Mark
Brand community	2009	Muniz, Albert M.
Building brand community	2009	McAlexander, James H.
Why do brands cause trouble? : a dialectical theory of consumer culture and branding	2009	Holt, Douglas B.
Analgesic effects of branding in treatment of headaches	2009	Branthwaite, A.
Brands as symbolic resources for the construction of identity	2009	Elliott, Richard
When can affective conditioning and mere exposure directly influence brand choice?	2009	Baker, William E.
Consumers relationship theory in consumer research	2009	Fournier, Susan
The hermeneutics of branding	2009	Hatch, Mary Jo
Children's relationships with brands : "true love" or "one-night" stand?	2009	Ji, Mindy F.