Dimensions of brand personality

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Bibliographische Detailangaben
Veröffentlicht in:Brands and brand management ; Vol. 1: The evolution of brands
1. Verfasser: Aaker, Jennifer (VerfasserIn)
Pages:1
Format: UnknownFormat
Sprache:eng
Veröffentlicht: 2009
Schlagworte:
Markenartikel > Markenimage > Marktforschung > Aufsatz im Buch
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A communication-based marketing model for managing relationships 2009 Duncan, Tom
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Building brands without mass media 2009 Joachimsthaler, Erich
Toward a critique of brand relationships 2009 Bengtsson, Anders
The process of negotiating brand meaning : a symbolic interactionist perspective 2009 Ligas, Mark
Brand community 2009 Muniz, Albert M.
Building brand community 2009 McAlexander, James H.
Why do brands cause trouble? : a dialectical theory of consumer culture and branding 2009 Holt, Douglas B.
The marketing advantages of strong brands 2009 Hoeffler, Steve
Symbols for sale 2009 Levy, Sidney J.
A re-examination of the generalizability of the Aaker brand personality measurement framework 2009 Austin, Jon R.
Indexicality and the verification function of irreplaceable possessions : a semiotic analysis 2009 Grayson, Kent
The nature of trust in brands : a psychosocial model 2009 Elliott, Richard
Dimensions of brand personality 2009 Aaker, Jennifer
Consumer market beliefs : a review of the literature and an agenda for future research 2009 Duncan, Calvin P.
Teaching old brands new tricks : retro braning and the revivel of brand meaning 2009 Brown, Stephen
Out of the closet and out on the street! : gay men and their brand relationships 2009 Kates, Steven M.
Analgesic effects of branding in treatment of headaches 2009 Branthwaite, A.
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