The nature of trust in brands a psychosocial model

Gespeichert in:
Bibliographische Detailangaben
Veröffentlicht in:Brands and brand management ; Vol. 1: The evolution of brands
1. Verfasser: Elliott, Richard (VerfasserIn)
Weitere Verfasser: Yannopoulou, Natalia (VerfasserIn)
Pages:1
Format: UnknownFormat
Sprache:eng
Veröffentlicht: 2009
Schlagworte:
Tags: Tag hinzufügen
Keine Tags, Fügen Sie den ersten Tag hinzu!
Titel Jahr Verfasser
The marketing advantages of strong brands 2009 Hoeffler, Steve
Symbols for sale 2009 Levy, Sidney J.
A re-examination of the generalizability of the Aaker brand personality measurement framework 2009 Austin, Jon R.
Indexicality and the verification function of irreplaceable possessions : a semiotic analysis 2009 Grayson, Kent
Analgesic effects of branding in treatment of headaches 2009 Branthwaite, A.
Brands as symbolic resources for the construction of identity 2009 Elliott, Richard
When can affective conditioning and mere exposure directly influence brand choice? 2009 Baker, William E.
Consumers relationship theory in consumer research 2009 Fournier, Susan
The hermeneutics of branding 2009 Hatch, Mary Jo
Children's relationships with brands : "true love" or "one-night" stand? 2009 Ji, Mindy F.
Nostalgic bonding : exploring the role of nostalgia in the consumption experiences 2009 Holbrook, Morris B.
Tribal aspects of postmodern consumption research : the case of French in-line roller skaters 2009 Cova, Bernard
The nature of trust in brands : a psychosocial model 2009 Elliott, Richard
Dimensions of brand personality 2009 Aaker, Jennifer
Consumer market beliefs : a review of the literature and an agenda for future research 2009 Duncan, Calvin P.
Teaching old brands new tricks : retro braning and the revivel of brand meaning 2009 Brown, Stephen
Out of the closet and out on the street! : gay men and their brand relationships 2009 Kates, Steven M.
Building strong brands 2009 Aaker, David A.
The value of the brand : an anthropological perspective 2009 McCracken, Grant David
A communication-based marketing model for managing relationships 2009 Duncan, Tom
Alle Artikel auflisten