| Strategic brand concept-image management
|
2009 |
Park, C. Whan |
| The effects of brand name suggestiveness on advertising recall
|
2009 |
Keller, Kevin Lane |
| Brand salience versus brand image : two theories of advertising effectiveness
|
2009 |
Miller, Stephen |
| Designing loyalty-building programs for packaged goods brands
|
2009 |
Roehm, Michelle L. |
| Do customer loyalty programs really work?
|
2009 |
Dowling, Grahame R. |
| Building bonds with packaged-goods customers
|
2009 |
Miller, Jon |
| Measuring corporate social responsibility
|
2009 |
Márquez, Antonio |
| Brand attributes - "distribution outlets' in the mind
|
2009 |
Romaniuk, Jenni |
| Conceptualizing, measuring, and managing customer-based brand equity
|
2009 |
Keller, Kevin Lane |
| Understanding, measuring, and using brand equity
|
2009 |
Dyson, Paul |
| Why brands grow
|
2009 |
Baldinger, Allan L. |
| Are all consumers equal? : segmentation : the statute of limitations
|
2009 |
Stockdale, Mark |
| Acceptance of brand extensions : interactive influences of product category similarity, typicality of claimed benefits, and brand relationship quality
|
2009 |
Park, Jon-won |
| Differentiation or salience
|
2009 |
Ehrenberg, Andrew S. C. |
| Marketing universals : consumers' use of brand name, price, physical appearance, and retailer reputation as signals of product quality
|
2009 |
Dawar, Niraj |
| Does your brand have the energy to compete?
|
2009 |
Farr, Andy |
| Strategies for leveraging master brands : how to bypass the risks of direct extentions
|
2009 |
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| Consumer evaluations of brand extensions
|
2009 |
Aaker, David A. |
| How to market to women by humanising your brand
|
2009 |
Learned, Andrea |
| Meaningful brands from meaningless differentiation : the dependence on irrelevant attributes
|
2009 |
Carpenter, Gregory S. |
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