| Antecedents of purchase intention in the online context
|
2017 |
Bebber, Suélen |
| Role of customer retention equity in creating and developing brand value
|
2017 |
Chahal, Hardeep |
| Identifying customer loyalty supporting factors in the retail banking context : an empirical examination
|
2017 |
Bhatnagar, Shakti Bodh |
| What really leads to partner relationship management? : a review of literature
|
2017 |
Agarwal, Anuja |
| Internet-based relationship marketing : a Sub-Saharan African perspective
|
2017 |
Mahmoud, Mahmoud Abdulai |
| Assessing value co-creation and new product success from cultural orientations and relationship marketing perspectives
|
2017 |
Sulhaini |
| Methodological choices in relationship quality (RQ) research 1987 to 2015 : a systematic literature review
|
2017 |
Osobajo, Oluyomi Abayomi |
| Do loyalty cards enhance loyalty in the pharmaceutical sector?
|
2017 |
Marques, Susana Henriques |
| Antecedents and consequences of mutual trust in PPPs
|
2017 |
Panchapakesan Padma |
| Moderating price sensitivity of low-uncertainty daily eco-friendly products : creating benevolence trust and reducing uncertainties
|
2017 |
Wu, Couchen |
| A relationship governance perspective of organizational buyers' supplier choice decisions
|
2017 |
Gao, Tao |
| Customer interaction management capabilities on the micro-retail fashion in Indonesia
|
2017 |
Nurhayati, Tatiek |
| The moderating role of involvement on the overchoice effect in retail decision making
|
2017 |
Vieira, Valter Afonso |
| Performing under pressure : winning customers through improvisation in team selling
|
2017 |
Hill, Katerina E. |
| What are the building blocks of customer brand loyalty in department stores? : a multi-level mediation analysis
|
2017 |
Nikhashemi, S. R. |
| A transaction cost framework in supply chain relationships : a social capital perspective
|
-2016 |
Kanwal, Aneela |
| Conceptional study of relationship signals in the IT services sector in India
|
-2016 |
Biswas, Supriya |
| Emotional and altruistic values as drivers for a loyalty-based segementation in retailing : an approach to postrecession Spanish apparel consumers
|
-2016 |
Gallarza-Granizo, Martina G. |
| The influence of Facebok engagement on relationship quality and consumer behavior in the National Basketball Association
|
-2016 |
Achen, Rebecca M. |
| Integrated marketing communications and their effects on customer switching intention
|
-2016 |
Thaichon, Paramaporn |
Tag hinzufügen