| Alternative economies as marketing systems? : the role of value creation and the criticism of economic growth
|
2018 |
Haase, Michaela |
| Living in a gender-binary world : implications for a revised model of consumer vulnerability
|
2018 |
McKeage, Kim |
| Building meaning : architectural dialectic in spatial marketing systems
|
2018 |
Bargenda, Angela |
| A social identity perspective on the legalization of marijuana in the United States : the relative importance of status insecurity and group membership
|
2018 |
Geiger-Oneto, Stephanie |
| Stock market reactions to auto manufacturers' environmental failures
|
2018 |
Wood, Lincoln C. |
| Growth, excess and opportunities : marketing systems’ contributions to society
|
2018 |
Wooliscroft, Ben |
| Fine-tuning the fight against food waste
|
2018 |
Aschemann-Witzel, Jessica |
| Marketing practices of rural micro and small businesses in Ghana the role of public policy
|
2018 |
Blankson, Charles |
| A ten country-company study of sustainability and product-market performance : influences of doing good, warm glow, and price fairness
|
2018 |
Hult, G. Tomas M. |
| Downsizing of housing : negotiating sufficiency and spatial norms
|
2018 |
Sandberg, Maria |
| Religious orientations and consumer ethics : the mediating role of personal moral philosophies
|
2018 |
Chowdhury, Rafi M. M. I. |
| Gross National Happiness (GNH) : linkages to and implications for macromarketing
|
2018 |
Laczniak, Gene R. |
| Advertising and pseudo-culture : an analysis of the changing portrayal of women in print advertisements
|
2018 |
Yazdanparast, Atefeh |
| Brands, truthiness and post-fact : managing brands in a post-rational world
|
2018 |
Berthon, Pierre R. |
| Tackling the subaltern quandary : marketing systems of dignity
|
2018 |
Jagadale, Sujit Raghunathrao |
| "Migrants are splendid types" : the "beautiful balts" megamarketing campaign to boost the reception of displaced persons in Australia after World War II
|
2018 |
Krisjanous, Jayne |
| Marketing to liminal consumers : migrant workers as an emerging segment in transitional economies
|
2018 |
Chu, Rongwei |
| Tactical moments of creative destruction for affordable housing
|
2018 |
Ozanne, Lucie K. |
| Marketing social class and ideology in post-World-War-Two American print advertising
|
2018 |
Paulson, Erika L. |
| Automotive remanufacturing in the circular economy in Europe : marketing system challenges
|
2018 |
Kalverkamp, Matthias |
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