Marketing today's academic library a bold new approach to communicating with students

Do libraries need to advertise? : an introduction -- Defining the user -- Student need states -- The library as product -- Conducting marketing research -- Building relationships -- Developing brand strategies -- Promotional building blocks -- Designing messages -- Measuring the impact -- Putting it...

Ausführliche Beschreibung

Bibliographische Detailangaben

1. Verfasser:	Mathews, Brian (VerfasserIn)
Weitere Verfasser:	Mathews, Brian Scott (VerfasserIn)
Format:	UnknownFormat
Sprache:	eng
Veröffentlicht:	Chicago, Ill. American Library Association 2009
Schlagworte:	Academic libraries > Marketing > Public relations > Libraries and students > Advertising > Libraries > Public Relations > USA > Wissenschaftliche Bibliothek > Student > Zielgruppe
Online Zugang:	Cover
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