Sources of trust in permission-based mobile marketing : a cross-country comparison

Sources of trust in permission-based mobile marketing a cross-country comparison

Gespeichert in:
Bibliographische Detailangaben
Veröffentlicht in:Trust and new technologies
Weitere Verfasser: Karjaluoto, Heikki (BerichterstatterIn), Jayawardhena, Chanaka (BerichterstatterIn), Kuckertz, Andreas (BerichterstatterIn), Kautonen, Teemu (BerichterstatterIn)
Format: UnknownFormat
Sprache:eng
Veröffentlicht: 2008
Schlagworte:
Direktmarketing > Mobile Business > Vergleich > Deutschland > Finnland > Großbritannien > Aufsatz im Buch
Tags: Tag hinzufügen
Keine Tags, Fügen Sie den ersten Tag hinzu!
Titel Jahr Verfasser
Grey market e-shopping and trust building practices in China 2008 De Kervenoael, Ronan
Reengineering trust in global information systems 2008 Daskapan, Semir
Consumer trust in electronic commerce : conceptualization and classification of trust building measures 2008 Grabner-Kräuter, Sonja
Trusting the consumer avatar : an examination of trust and risk factors in electronic and virtual retailing 2008 Boulakis, Michael
Interpersonal trust and mobile communication : a social network approach 2008 Julsrud, Tom Erik
The importance of brand trust online 2008
Effect of gender on trust in online banking : a cross-national comparison 2008 Kivijärvi, Marke
Consumers' views on trust, risk, privacy and security in e-commerce : a qualitative analysis 2008 Pennanen, Kyösti
Sources of trust in permission-based mobile marketing : a cross-country comparison 2008
Who is on the other side of screen? : the role of trust in virtual teams 2008 Birchall, David W.
Developing pre-relational trust in technology service providers 2008 Marimuthu, Malliga
The role of uncertainty and trust in the marketing of new technologies 2008 Rößl, Dietmar
Online auctions : a review of literature on types of fraud and trust building 2008 Unsal, Fahri M.
The mediating effects of privacy and preference management on trust and consumer participation in a mobile marketing initiative : a proposed conceptual model 2008 Becker, Michael
Assessing the effect of trust on mobile advertising campaigns : the Japanese case 2008 Okazaki, Shintaro
Knowledge management and trust 2008 Erickson, G. Scott
Alle Artikel auflisten