Measuring consumer interactivity in response to campaigns coupling mobile and television media

Gespeichert in:
Bibliographische Detailangaben
Veröffentlicht in:Journal of advertising research
1. Verfasser: Davis, Robert (VerfasserIn)
Weitere Verfasser: Sajtos, Laszlo (VerfasserIn)
Format: UnknownFormat
Sprache:eng
Veröffentlicht: 2008
Schlagworte:
Interaktive Medien > Fernsehprogramm > Mobiltelefon > Werbewirkung > Vergleich > Neuseeland > USA > Aufsatz in Zeitschrift
Tags: Tag hinzufügen
Keine Tags, Fügen Sie den ersten Tag hinzu!
Titel Jahr Verfasser
Pride appeals and temporal framing compatibility effects in green advertising : will the match lead to persuasive outcomes by consumers? 2024 Yun, Chung In
Immersive advertising : a review and research agenda : potential effects of and considerations for AR, VR, and MR advertisements 2024 Sands, Sean
How the presence of employee avatars affects metaverse shopping behavior : "can I help you buy condoms?" : virtual sales promotions in embarrassing shopping settings 2024 Frank, Darius-Aurel
Immersive advertising through co-creation : lessons from the visitor economy : how to enhance experiential competitiveness with an "attract, convert, and delight" strategy 2024 Leung, Xi Yu
How to use the power of advertising to enhance social good : introducing a special issue on prosocial advertising messages 2024 Stafford, Marla Royne
The impact of fusion metaphors in health appeals on consumer attitudes : tasty but unhealthy, healthy but not tasty : duality considerations in health messaging 2024 Petit, Olivia
How charitable appeals shape donors' donation choices : giving food or books : nuances in donors' responses to positive versus negative appeals 2024 Hu, Jihao
Searching for the holy grail of sponsorship-linked marketing : a comprehensive, generalizable sponsorship retention model 2024 Jensen, Jonathan A.
Why a single pro-environmental appeal works to promote behavioral change : on social media, one tip versus many is more effective for nongreen consumers 2024 Pittman, Matthew
When are photographs or illustrations more effective in public service ads? : the role of visual medium in consumer response toward public service advertisements 2024 To, Rita Ngoc
The JAR 2024 list of research priorities : an advertising industry-informed list of areas where research is needed most 2024 Campbell, Colin L.
How message framing and visual cues drive health-related ad effectiveness : consumer response to social and mass media promotion for pregnancy screening programs 2024 Northcott, Celine
The impact of advertising on a company’s stock price : conditions for positive, neutral, negative, and reverse effects 2024 Srinivasan, Shuba
Musical manipulation of visual scenes in video, film, and tv advertisements : a large-scale investigation into the implicit effects of sonic branding 2024 Silas, Sebastian
Insights for advertisers on immersive technologies : the future of ads using VR, AR, MR and the metaverse : special issue introduction 2024 Cowan, Kirsten
What drives advertisers toward or away from immersive virtual spaces? : the metaverse conundrum : affordances and "disaffordances" through the eyes of advertisers 2024 Marder, Ben
Virtual reality marketing : what does it mean to have a 3D experience? : effects of stereopsis on consumer perceptions and marketing outcomes 2024 Kostyk, Alena
Are virtual influencers more effective in real-world advertisement settings? : the impact of product type and social cues on consumers' perceptions and behaviors 2024 Ham, Jeongmin
How virtual mirrors in advertising influence attitudes about beauty products : consumer viewing perspectives, beautification, and endorsement in ar advertising 2024 Lin, Hui Fei
Ignite the scent : the effectiveness of implied explosion in perfume ads : how dynamic images and messaging drive scent perception and purchase intention 2024 Droulers, Olivier
Alle Artikel auflisten