| Perturbation model for a product of joint consumption
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2012 |
Dawra, Jagrook |
| Influence of mall attributes and demographics on Indian consumer' mall involvement behavior : an exploratory study
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2012 |
Khare, Arpita |
| Measurement and meaning of religiosity : a cross-cultural comparison of religiosity and charitable giving
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2012 |
Mathur, Anil |
| Measuring CBBE across brand portfolios : generalizability theory perspective
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2012 |
Wang, Luming |
| Drivers of three SMS ad responses
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2012 |
Riquelme, Hernan E. |
| Dimensions of the dog-human relationship : a segmentation approach
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2012 |
Boya, Unal O. |
| Methodological issues in cross-cultural research : an overview and recommendation
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2012 |
Buil, Isabel |
| Measuring consumer-based brand equity across brand portfolios : many-facet item response theory perspective
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2012 |
Wang, Luming |
| Impact of category management practices on customer satisfaction - findings from Kuwaiti grocery retail sector
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2012 |
Sharif, Khurram |
| Exploring the role of acculturation in brand choice : a new perspective for targeting Indian living in the United Kingdom
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2012 |
Vijaygopal, Rohini |
| Effective frequency estimates in local media planning practice
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2012 |
Makienko, Igor |
| Measuring synergistic media channel performance in an online environment
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2012 |
Robertshaw, Gary S. |
| The strategic analysis of online customers' repeat purchase intentions
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2012 |
Pokryshevskaya, Elena B. |
| Marketing audits : the forgotten side of management?
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2012 |
Gama, António Pimenta da |
| The target and non-targeted framework : differential impact of marketing tactics on customer perceptions
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2012 |
Bang, Nguyen |
| Global replication of CETSCALE : a study of the Iranian market
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2012 |
Nadimi, Ilghelich |
| Metcalfe's law and operational, analytical and collaborative CRM-using onlin business communities for co-creation
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2012 |
Alavi, Shirin |
| The relationship between brand personality and customer personality, gender and income : a case study of the cell phone market in Iran
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2012 |
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| Demographic impacts on environmentally friendly purchase behaviors
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2012 |
Fisher, Caroline |
| Cross-cultural equivalence of materialistic values scale (MVS) : an exploratory study between the United States and Thailand
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2012 |
Watchravesringkan, Kittichai |
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