Organizational antecedents to and consequences of service business orientations in manufacturing companies

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Bibliographische Detailangaben
Veröffentlicht in:Academy of Marketing Science Journal of the Academy of Marketing Science
Weitere Verfasser: Antioco, Michael (BerichterstatterIn), Moenaert, Rudy K. (BerichterstatterIn), Lindgreen, Adam (BerichterstatterIn), Wetzels, Martin G. M. (BerichterstatterIn)
Format: UnknownFormat
Sprache:eng
Veröffentlicht: 2008
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Dienstleistungsmarketing > Industrie > Erfolgsfaktor > Aufsatz in Zeitschrift
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