The fruits of legitimacy why some new ventures gain more from innovation than others

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Bibliographische Detailangaben
Veröffentlicht in:Journal of marketing
1. Verfasser: Rao, Raghunath Singh (VerfasserIn)
Weitere Verfasser: Chandy, Rajesh K. (VerfasserIn), Prabhu, Jaideep C. (VerfasserIn)
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Sprache:eng
Veröffentlicht: 2008
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